Keeping the lines of communication open with your members is not just essential—it’s part of how every non-profit does business. Often, that communication is focused heavily on members. After all, members already have the “buy in” most non-profits are looking for. Communicating with non-members, however, can be an unanticipated challenge.
Effective communication with organization members can be difficult on its own, so communicating with non-members should come as no surprise as being a daunting task. Non-membership communication is an important aspect for organizations, particularly large ones, in that it helps an organization expand and flourish. With proper community outreach and marketing tools, organizations can more easily obtain new members who in turn will help the organization prosper and accomplish more goals.
If you’re in need of effective marketing solutions to help your organization establish non-membership communication, Valtim is there to help. Valtim has helped the country’s largest nonprofits with their membership marketing needs and we can help yours.
Valtim understands all forms of membership communication inside and out. With Valtim, your non-profit can easily learn more about the importance of non-membership communication and how we can help you implement useful member communication strategies into your agenda for new members.
Why is Non-Member Communication Important?
Frequent and innovative communication with non-members shows individuals that your organization is engaged and committed. When deciding to join or become a part of an organization, individuals consider how well the organization establishes relationships with its members and how interactive the organization is with its members.
An organization’s activity on various social media platforms also helps non-members determine if they want to become affiliated with an organization. It is important to keep your organization active and to stay engaged with members. Such actions will be sure to raise your organization’s following and boost your organization’s presence in the community.
How To Engage Non-Members
There are many ways to obtain and retain members in your organization. As mentioned earlier, your organization can interact with non-members via social media platforms. Social media is one of the most direct ways to engage in non-membership communication. You can build non-membership communication first and foremost, through your organization’s website. In addition to having your website look “attractive,” your website could include items such as newsletters, community events, a new member sign up page, and more.
In addition to communicating through your web page, you can also attract new (and old) members through other social media outlets such as Facebook, Instagram, or Twitter. Have a page on one or all of these outlets and post regularly. Photos, posts, and announcements will indicate to members that your organization is dedicated and active. Lastly, you can allow your members and individuals to write and post about your organization on online forums and blogs affiliated with your non-profit.
Communication through blogs and forums will keep members engaged, attract new members, and make individuals feel like they have a voice in your organization.
And while a strong online presence is necessary an increasingly tech-centered world, many non-profits still heavily rely on mail marketing. Despite the social media trend, many non-members are effectively reached and converted to members through direct mail. Direct mail marketing to members and non-members can add a tangible, personalized feel to all forms of your communication strategy.
Let Valtim Help You Reach Your Members
At Valtim, we excel at marketing for non-profit organizations. Having worked with well-known organizations such as the NRA, American Red Cross, USO, and World Vision, we offer all organizations who work with us: Mailing, Printing, Contact Center, and Fulfillment Solutions. We handle direct mailing needs, design and print membership cards, and guarantee 24/7 customer service support to answer any of your technical questions! If you’re ready to establish effective non-membership communication, contact Valtim to see how you can improve your member communication strategies!