Importance of Your Premium Program

By: Andrew Glover
June 11, 2018

Donors and members committed to your organization should be recognized for their contributions. Sponsors feel appreciated when a gesture is made by an organization that they make regular contributions towards. Premium fulfillment services help effectively recognize the members and donors who are vital to your cause.

What is Premium Fulfillment?

There are many ways to thank your members, and a premium fulfillment service can help you along the way. Premium fulfillment services allow your organization to personalize gifts and packages to send to your members.

Ways to Thank Your Members

Branded Merchandise

Someone who has committed to contributing to your organization by donating money or services appreciates the gesture of being sent branded merchandise. Any form of branded merchandise is thoughtful and allows them to feel appreciated. Branded merchandise is a reminder of their support to that organization. It also helps spread the word about your company because many other people may ask about the merchandise, opening the conversation towards what your organization does, which is a great way to gain new members through word-of-mouth advertisement.

Remember, your brand is the way donors interact with your organization, so any branded merchandise is a great way to keep a connection between your cause and your donors.

Thank You’s

A simple “thank you” goes a long way. With personal mail supplanted so heavily by more impersonal email and digital communications, a personalized and physical note can be far more meaningful. When a member or donor receives a thank you card, they feel noticed and they feel like their contributions matter. Along with your organization’s thank you, you can include more details as to what their contribution helped go towards in your organization. Allowing a member to have some insight into your organization’s plans enables them to feel more connected to your cause.

Incentives

Giving incentives to donors may help motivate and inspire donors to continue giving. Incentives can influence more people to start donating. Incentives also help engage donors long-term which can be helpful to non-profits.

There are many incentives that members can appreciate. Whether it’s a branded t-shirt with your organization’s logo and message, or an invite to an exclusive auction, raffle, other event, donors will feel like they are a part of your organization which allows for a special connection between organizations and their contributors.

You can also offer behind-the-scenes opportunities, like by providing an incentive to tour your facility. Allow your dedicated donors to meet the recipients of their contributions or allow them to watch your organization in action.

Your Mission

If your donors and members didn’t agree with and support your mission, then they wouldn’t donate or subscribe to your organization. Including your mission with your premium fulfillment order helps validate the importance of your service and connect your members more deeply with your cause. Keeping your mission at the forefront of your contact with your donors also keeps your fundraising efforts cause-orientated.

Including information to your sponsors helps them feel a part of your cause’s community. In your materials, you can include testimonials. Testimonials help explain what your cause is influencing in the world.

Simplify Your Recognition with Premium Fulfillment Services

No matter what path your organization decides to take regarding appreciating committed members, a premium fulfillment service can help you along the way. Premium fulfillment services can help you with choosing your form of recognition while also storing any materials you need at their warehouse and shipping when needed. Utilizing a premium fulfillment service helps keep your recognition projects on track, keeps your projects organized, and allows your organization to stay on schedule with recognizing your members when you see fit.

Valtim and Premium Fulfillment

Members and donors support your programs for various reasons, and it is vitally important for you to thank them for their contributions or membership. One way to do this is by sending them branded merchandise or other items as a “thank you” or “incentive” for joining your cause. In addition to increasing brand loyalty, these premium products also serve as a conduit for increased brand exposure. However, managing a premium program can sometimes be challenging, costly, and time-consuming. Let Valtim help you with our premium fulfillment services by warehousing and preparing your items for shipment as they are needed.

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