Reaching out to members of your organization via direct mail or email are important methods of communication as well as marketing. It is vital to communicate with your members as much as possible to show how valued they are by your organization and to keep them in the loop about your organization’s actions and achievements. Aside from connecting with members through digital or direct mail, you can call them directly via an acknowledgement calls. Acknowledgment calls allow organizations to show members directly how much they appreciate them by engaging in meaningful and rewarding conversation.
Why Acknowledgment Calls are Important
Acknowledgement calls are calls that can be made by you or another individual in your organization to a member in an effort to praise them for their contributions, notify them of new causes to support or donate to, or to ask them for feedback on your organization. These types of calls are highly beneficial for organizations, as well as members, for many reasons. They can help organizations garner more support from their members and increase response rates. A member may feel more inclined to donate to your organization more if they are directly reached out to via a phone call.
A focus on making acknowledgement calls can help make your members feel special and valued and to humanize your organization. Letters or emails can feel robotic or general to some individuals, but a phone call is more intimate and shows members how invested your organization is in membership appreciation by calling them personally. You can generate more support and even raise more funds for your organization by conversing with members over the phone. Let members know how valued they are by your organization by calling them and thanking them for specific contributions they have made in the past to your organization.
Acknowledgment calls can serve as just one piece of your organization’s marketing tool and can also strengthen your organization as a whole. Call members to promote your organization in a more personal way. If you have a new cause that your organization would like to start funding, an acknowledgment call will allow you to request for donations in a more sincere way by being able to:
- Express gratitude for previous donations made by the member you are speaking with
- Convey your message more eloquently to members regarding the present cause you need donations for
Rather than receiving a brief email or letter from your organization, you can call members directly and allow them to ask questions regarding donations and causes and express their satisfaction or criticisms with your organization’s campaigns, which you can use to make your organization better. Besides promoting more open dialogue between your organization and members, humanizing your organization, and aiding in the growth of your organization, acknowledgment calls are also a very affordable and efficient method of communication. Contrary to physical and digital mail, these calls do not come at any added expense for your organization.
Let Valtim Help With Your Acknowledgement Calls
Showing your appreciation to your donors and supporters doesn’t have to be difficult. A simple phone call not only shows your members that you value them, it can also open the opportunity to additional donations. Valtim offers organizations professional assistance with acknowledgement call campaigns to successfully reach out to members. Let Valtim help setup your next acknowledgment response campaign today.
