In a digital world, businesses are torn between advertising through direct mail or advertising digitally. It seems a lot easier to place an advertisement on a social media website or by sending an email promotion to potential customers. But the truth is that there are far more benefits to choosing direct mail advertising over digital. Many people value the efforts behind direct mail, but with digital marketing, they often feel used and overwhelmed with what they believe is junk mail.
Direct Mail vs. Digital Marketing
Direct mail can be very individualized, and custom to the potential buyer. Digital marketing is the opposite because it’s viewed as extremely impersonal. Receiving a colorful, custom postcard with your name on it is a pleasant break from a standard email blast. Postcards, along with other direct mail options, are easy to create and fun to receive. The person receiving the postcard doesn’t need to open an envelope to see the details of the advertisement. It’s an easy option to rely on because a postcard is double sided and gives you a lot of space to work with on an easy platform. Direct mail can be straight-forward while also feeling personal and allowing people to feel like a valued customer.
Most people who are browsing social media are a bit alarmed when they notice an ad for a product they had investigated in the past. The same goes for emails. Receiving emails from companies you’re not familiar with seems intrusive. Most email servers have detailed SPAM folders, and unless the user has bookmarked the company previously, their email is going into a SPAM folder never to be seen. Direct mail allows a company to address the advertisement to the person’s name and address. The resident will always go through each piece of mail usually on a daily basis. The amount of exposure is higher too by opting for direct mail over digital options because of the reasons listed above.
Direct mail is incredibly flexible regarding advertising options, and digital options are very limited. Digitally, an organization will choose what website they want to advertise on or how they want to send an email advertisement to consumers. But with direct mail, you can choose between postcards, newsletters, brochures, and many other options. You can even choose multiple options and mail a package or envelope full of direct mail.
It may seem surprising that direct mail is more cost-effective than digital marketing, but it’s true. Most websites charge a set amount to advertise with them. With direct mail, you can choose to send a small batch out first before committing to a more substantial quantity. The amount is flexible. Each time you need to send marketing content to donors, instead of being forced to pay one set amount on a digital advertisement without knowing the response, you can choose a set amount based on your reach. It’s much easier to upscale your options after analyzing the initial response.
Valtim and Direct Mail
Let Valtim help you stand out and take advantage of all the benefits of direct mail.
Valtim has so many direct mail options that digital marketing will no longer be your go-to option. Personalization is a major component of our direct mail marketing plan. We want your direct mail to be as creative and detailed as you need. By establishing a custom marketing item, you will notice improved responses from the receivers. You will be able to convert the leads into paying customers and encourage them to become members of your brand. Another major perk to using direct mail with us is that not only will your organization have more positive exposure to new and existing clients, but you will save on advertising and can change your advertising as often as you would like.