Today we will be talking about ways to take your current customer or prospect data and expanding the breadth of it, by leveraging 3rd party data sources, so that it can be used to create powerful and effective marketing campaigns.
What is a prospecting list? A prospect list, in its absolute most simple terms is a directory of potential clients or donors who can benefit from the products or services of a business or who align with the values of a nonprofit.
One-to-one marketing, or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.