Personalized vs. Individualized Mail
When it comes to communicating with your members, direct mail is considered to be one of the most effective outreach methods. However, sending a mass of direct mail pieces to your recipients is not effective in itself. In fact, customizing direct mail pieces per the preferences of your members is more appealing and effective than […]
Types of Direct Mail
One of the easiest and most classic ways to engage with members is through direct mail. Sending an individual a letter or any kind of physical mail piece directly to their home is a sure-fire way of knowing they’ll receive the information you have to share. Direct mailing can make for a great marketing strategy […]
How to use Variable Data Printing to Improve Direct Mail Response
Sending mass emails or letters to members with the same content written verbatim can dishearten your members or worse, make them lose interest in your cause. Luckily, variable data printing can be just the solution you need to retain the interest of your members and to even increase the amount of donors you have.
What is VDP?
Variable data printing is a form of digital printing or on-demand printing that involves changing the graphics, texts, or images piece by piece. In simpler terms, each piece (physical or digital) is different from one another in regards to the recipient. This method is beneficial when you have a diverse membership or group of donors and want to address each recipient differently.
What is 1-to-1 Marketing?
There are many ways to interact with customers, such as through promotions, newsletters, social media, and of course direct mail. One more “intimate” strategy for interacting with customers / members is one-to-one (or 1:1) marketing.
Digital Printing Vs. Offset Printing
Before starting on a new print or mail project, you’ll want to determine which printing methods best suit the task. Selecting the best printing method can be decided based on the quantity of pieces you need to print, the format and information on each piece, and of course the style or “look” you desire.
Non-Profit Membership & Community Communication
Keeping the lines of communication open with your members is not just essential—it’s part of how every non-profit does business. Often, that communication is focused heavily on members. After all, members already have the “buy in” most non-profits are looking for. Communicating with non-members, however, can be an unanticipated challenge.
NEW EQUIPMENT: HP Indigo 7900 Digital Press
Valtim is proud to announce the acquisition of our newest digital printer!
NEW EQUIPMENT: High Speed Inserter w/ 4 Color Variable Envelope Printing
With our new high speed inserter, we can help Valtim Marketing Solutions set up and run medium and large quantity jobs that not only match up to 3 personalized pieces on the inside, but also custom prints a full color variable message on the front of the envelope!
30 Years Strong – Letter from the CEO’s Office
[vc_row][vc_column width=”2/3″][vc_column_text] From the Office of the CEO I feel it is important for us to understand Valtim’s humble beginnings and where we started, the sacrifices of our founders, as well as the dedication and ownership I see in our employees even now. The pride in my heart comes from the sacrifices of my Mom […]