Last month Valtim on-boarded a Membership Renewal Program for one of our largest Non-Profits Clients. This bi-monthly campaign resulted in 4 unique packages, 5 member types, 7 segment descriptions, driven by 25 different message codes and 279 offer codes to create 9 renewal efforts with 15 variable image teasers and 11 variable calls to action that resulted in 144 unique versions and approximately 1,000,000 pieces of mail monthly! The Journey was awesome, the results are priceless!
With 30 years of experience, our blog shares information we have learned that are essential to anyone working in the business of marketing, print, campaigns, and all things mail.
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Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your ...
In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let's explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct ...
Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn't mean you are excluding people who don't fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on ...