Direct mail is one of the oldest and most effective advertising channels. It continues to provide excellent results in every industry and category. Even still, digital marketing methods are on everyone’s tongue, despite some often poor response rates. Direct mail, however, offers one of the highest and most reliable ROI’s of any advertising channel. When…
Direct mail marketing is effective as a marketing tool to reach your audience, grab their attention, and connect with members on a personal level. It shines a light on an organization’s mission statements while helping the audience feel special. As first impressions are always important in marketing, how you first introduce yourself to potential members…
In a mailbox full of computer-generated letters, audiences are intrigued by handwritten messages. As direct mail strategies continue to evolve, new technologies allow you to quickly generate handwritten notes without needing a real person to handwrite every letter. But some techniques provide higher quality products while keeping costs lower. Real Pen is a handwritten technology,…
Visual delivery is an essential aspect of direct mail. Every detail, including the coloring or the style of paper, can influence response rates. But many times, there’s an oversight in the font style. In fact, the font style may result in more recipients tossing your mailer in the trash. You can achieve a high level…
Did you know direct mail inserts can potentially boost response rates and improve a mail campaign’s success? You can include inserts to help explain your mission and your offer. Inserts enhance the value of the benefits offered and they help reduce any reluctance the receiver may have to respond. By following some suggested guidelines with…
Measuring the effectiveness of a marketing campaign is equally as crucial as getting the campaign out in the first place. It’s crucial to have a plan in place for quantifying the value of your efforts. You don’t want your members to throw away your mailers without any interaction. You don’t want to miss an opportunity…
Did you know that seasons can impact your direct mail campaigns? Beyond just worrying about your mail getting lost in a snowstorm, it’s important to consider what’s happening during different parts of the year, and how your mail pieces—right down to the coloring—can impact how potential donors interact with them. There are many style options…
Personalization helps improve your relationship with your donors and members. Members expect a high level of personalization surrounding their product suggestions, communication materials, and marketing tactics, which you can tailor around an individual’s preferences. Personalization has become a standard tactic in marketing, but you may want to consider hyper-personalization as your next strategy. Personalization must…
Frequently reaching out to prospects and current members is vital to the growth and stability of your organization and its mission. You need to regularly communicate with your ideal audience to ensure the success of your plans and goals. The Rule of Seven is an old marketing proverb. It’s the idea that a potential subscriber…
Your organization must stress test your direct mail campaigns. You can significantly improve your marketing success for your next project by evaluating campaigns after they are complete. Don’t be discouraged if your campaign doesn’t go as planned. You must figure out what went wrong so you can have better success the next time. Before you…
Postcards are a direct mail campaign’s best friend. They are a visually attractive way for you to engage with your members. Postcards are something tangible that people can touch. They are more pleasant to look at than an email blast. Postcards also don’t need an envelope, so your message is seen instantly. Postcards don’t just…
Using pURLs dramatically enhances the effectiveness of your direct mail campaign. Knowing how to use pURLs effectively is an essential skill for marketers because they create a powerful multi-channel marketing opportunity. Integrating pURLs is a great way to increase response rates and member participation. People prefer to respond online after receiving a direct mail offer.…