One of the most significant challenges organizations face is getting someone’s attention with direct mail marketing. Your main obstacle is making your piece stand out in the middle of a mail stack when a person removes it from the box. Direct mail usually winds up in the trash because mailpieces are too often seen as…
Telecommuting, or working remotely, isn’t a passing trend in the workforce. It’s a very real and prevalent way that many people are working their current job. Telework can improve employee productivity, creativity, and morale. Many workers are benefiting from working from home, and it’s a good idea for your organization to reach out to them…
There comes a time when your direct mail campaign needs to change its messaging. When we hear the same chord repeatedly played eventually, it starts sounding a little stale. The same goes for messaging. When your organization relies on one limited collection of messages, your members become tone-deaf toward what you are trying to say.…
Maintaining membership rates is crucial for the health of any organization. You can build a base of supporters, but keeping your members loyal is an ongoing commitment. You can continually recruit new members, but if you have a leaking bucket, meaning members flowing in the top but slowly leaking out the bottom, you are wasting…
Direct mail is a powerful marketing tool with fantastic targeting capabilities. You can reach people who you may never contact online. A successful direct mail campaign can produce stunning results. But your organization could take a huge morale and financial hit if a campaign fails. Direct mail campaigns that fail to covert mostly do so…
Personalization is one of the main reasons why direct mail is so effective in generating great results. Your organization has the advantage of getting personal with direct mail marketing. People respond better when they believe you are communicating with them one-on-one. Today’s technology makes adding personalization to your mailings easier and more affordable than ever…
Direct mail is memorable, tactile, and gets you into the hands of your prospects and members. Effective direct mail design can make your audience notice your products and services or visit your website. Mail is a tool that allows you to entice people into the necessary action and create a smooth member journey. But you…
Today’s world is hyper-digitalized. Brands can interact with their audience in more and increasingly personal ways. But when it comes to driving action, not all marketing channels are equal. Direct mail is one of the oldest forms of marketing, but it’s far from obsolete. There are many benefits you will see by using direct mail…
The marketing funnel visualizes the sales process from beginning to end and describes the journey a prospect takes toward purchasing a product or service. Direct mail can be used during each stage of the sales funnel and turn your prospect from a stranger to becoming a loyal brand advocate. People aren’t ready to commit to…
The outer envelope is every bit as important as the contents within it. It’s the headline of your direct mail. It doesn’t matter what materials are inside if no one opens your envelope. The outer envelope is like an introductory handshake or the display window of a store. Your envelope presents who you are and…
Direct mail continues to be one of the most popular advertising channels and for many good reasons. Direct mail provides reliable returns that often surpass digital channels. According to the 2018 ANA/DMA Response Rate Report, direct mail response rates were 9 percent to a house list and 5 percent to a prospect list. In 2017,…
Every Door Direct Mail (EDDM) from the USPS is a popular, broad-reaching direct mail option. However, it utilizes an approach that lacks specification for the demographics you may want to target for a more effective ROI. Targeting your perfect audience is essential for every direct mail campaign because you want to reach people who are…