There comes a time when your direct mail campaign needs to change its messaging. When we hear the same chord repeatedly played eventually, it starts sounding a little stale. The same goes for messaging. When your organization relies on one limited collection of messages, your members become tone-deaf toward what you are trying to say.…
Many organizations have started pulling back on their marketing efforts, but now is the time to stay the course — or increase your marketing budget. Your organization should refine your message and devote more budget to advertising, especially through direct mail. During a down economy, people set stricter priorities and reduce their spending habits, but…
QR codes are scannable 2D codes that initiate a particular action. Scanning the code can lead to a website visit, help someone download an application, or direct a person to a social media profile, among other options. QR codes first became popular around 2011 when smartphones were becoming more heavily used. The little squares were…
Design plays a crucial role when it comes to creating a great direct mail piece. Designing direct mail involves more than just colors and imagery. A practical design guides your prospects and members through your advertisement and drives home your marketing message in a visually appealing manner. A great design also adheres to your brand…
No matter where they are in the buyer’s journey, direct mail is one of the most impactful methods to market to your prospects. Whether you are educating prospects during the awareness stage or upselling them in the post-decision stage, direct mail connects you with prospects in ways other channels cannot. It also helps build trust…
Your mailing list is a vital aspect of your direct mail marketing campaign. You can’t design an appealing offer or create a great piece without knowing who you are mailing to. You also risk alienating prospects and wasting time and money when you send pieces to the wrong audience. The wrong mailing list can make…
Direct mail captures attention, but what do you do with that attention? Countless things can go wrong with a direct mail campaign. Poorly planned or delivered direct marketing tactics can offend potential and existing members. Before you plan your next campaign, see that you are not making any mistakes that can not only cost you…
Direct mail is a popular marketing technique that allows any organization to mail content to their prospects and members through the USPS or other delivery services. Most marketing is digital now, but when done right, direct mail marketing can work with your other channels and make your organization stand out. Direct mail is interactive, memorable,…
Catalogs are an excellent tool for direct mail marketing campaigns. Organizations use catalogs to comprehensively highlight their products and services. In the digital age, a catalog provides an effective way for an organization to present information to their members when they are away from their computer or phone. Catalogs offer a convenient format for you…
Among the many engagement options for non-profits, brochures are great for direct mail marketing. Sending a brochure is an excellent way to educate your targeted audience about your non-profit. They are an efficient way to get your point across. Brochures can be concise, informative, and aesthetically pleasing for your intended audience. Mailing brochures is also…
Direct mail fundraising is vital to an organization that desires to raise the most possible money for their cause. Non-profit organizations can create an impactful direct mail campaign to enhance the donor experience and boost donations. Encourage people to join you in creating a real difference. Think about what your donors care about. Then use…
The biggest challenge for today’s marketers is getting better results while spending less money. Understanding the fundamental roots of human emotion is critical in comprehending a member’s behavior. The beauty of neuromarketing is its ability to integrate into both an inbound and outbound marketing strategy. Awareness of marketing tactics can impact your efforts in the…