When creating your direct mail campaign, selecting the right paper stock is a critical decision. The right paper choice can make or break your campaign. If a direct mail piece is done right, it is fridge-worthy. When a recipient is impressed with a mail’s graphic design or the call-to-action, they stick the mailing to their…
Email marketing seems like a quick and easy way to reach your intended audience. But spam filters are working hard to block any content deemed unwanted by email users. Your simple email marketing campaign may not seem like a great idea once you realize how often non-profit emails get sent to a spam folder. Non-profit…
It’s illegal to tamper with mailboxes. You can’t place non-postage stamped mailers inside mailboxes or hang them on the outside of a mailbox. Doing so can result in a hefty fine for each infraction. It can even lead to a federal investigation because mailbox tampering is considered a federal crime. Hanging or taping mailers on…
Your organization takes many steps to ensure your message returns excellent response rates. You want your mailer to stand out among the other mailers, and usually, that requires making sure your mailer isn’t competing with too many others on the same day. Most individuals are not thrilled when they receive mail on a Monday or…
There is a multitude of marketing solutions for organizations to choose from when planning new campaigns. Saturation marketing is when you flood an area with direct mail content. The area could be a particular neighborhood or specific location around a city or state. The idea is someone should express interest in your mail when you…
Don’t feel discouraged if your direct mail campaign is failing. With an ever-growing audience, many organizations struggle with sending direct mail that is intriguing to all receivers. Sometimes you’re faced with a failing direct mail campaign because you’re using an outdated mailing list. On other occasions, a direct mail campaign fails because it didn’t undergo…
Direct mail is one of the oldest and most effective advertising channels. It continues to provide excellent results in every industry and category. Even still, digital marketing methods are on everyone’s tongue, despite some often poor response rates. Direct mail, however, offers one of the highest and most reliable ROI’s of any advertising channel. When…
Direct mail marketing is effective as a marketing tool to reach your audience, grab their attention, and connect with members on a personal level. It shines a light on an organization’s mission statements while helping the audience feel special. As first impressions are always important in marketing, how you first introduce yourself to potential members…
In a mailbox full of computer-generated letters, audiences are intrigued by handwritten messages. As direct mail strategies continue to evolve, new technologies allow you to quickly generate handwritten notes without needing a real person to handwrite every letter. But some techniques provide higher quality products while keeping costs lower. Real Pen is a handwritten technology,…
Visual delivery is an essential aspect of direct mail. Every detail, including the coloring or the style of paper, can influence response rates. But many times, there’s an oversight in the font style. In fact, the font style may result in more recipients tossing your mailer in the trash. You can achieve a high level…
Did you know direct mail inserts can potentially boost response rates and improve a mail campaign’s success? You can include inserts to help explain your mission and your offer. Inserts enhance the value of the benefits offered and they help reduce any reluctance the receiver may have to respond. By following some suggested guidelines with…
Measuring the effectiveness of a marketing campaign is equally as crucial as getting the campaign out in the first place. It’s crucial to have a plan in place for quantifying the value of your efforts. You don’t want your members to throw away your mailers without any interaction. You don’t want to miss an opportunity…