No matter your organization’s goals, a significant component of your structure focuses around data. You are either focusing on printing, seeking donors, or recruiting new members, and the most valuable asset is your data. At some point in your marketing flow, there is a process that is heavily dependent on an accurate, clean, and properly…
In the digital age, it’s easy to say we don’t need a physical membership card for our members. It’s easier for us to email members a card instead of mailing them a physical copy. But like digital marketing, a digital membership card can get lost in the clutter and be easily forgotten. In the long…
Color theory is the art and science of colors. Color theory focuses on our understanding of how colors mix, how people interpret colors, and the message the colors communicate. People are more attracted to color ads compared to black and white advertisements. That statement holds true of online publications as well as the paper world.…
To support operating costs and staff, non-profit organizations must generate revenue. For most non-profits, donations and grants are a key income stream. However, non-profits can also sell products to raise money. Many non-profits, including hospitals and educational organizations, sell products to help raise revenue and continue offering services. The type of products organizations can offer…
Driving traffic back online with direct mail is a great way to combine your digital and physical marketing platforms. But how does an organization go about driving traffic online with a direct mail piece? The key is for you to create a compelling direct mail piece, choose the right mailing list, and create a message…
Successful marketing boils down to a lot of small things done right every day. Marketing automation can help you build your communication platform. When you automate the communication process, your organization can create a constant, regular communication channel with members. This continuous stream of communication will enable your organization to expand its mission statement and…
Personalization can go far beyond including the recipient’s name in the header. Using data to personalize the artwork in your mailers is a creative and effective marketing strategy. People crave personalization, and your return on investment will always be higher when you take the time to send focused materials. InfoTrends even found in their research…
Direct mail is a powerful and valuable marketing method. Due to this fact, most organizations are sending direct mail to their prospects and members. People are receiving a tremendous amount of mail every week. It may feel like an uphill battle finding a way to generate engaging direct mail pieces that stand out from other…
Organizations are continuously searching for new ways to expand their member outreach. Right now, personalization is at the top of marketers lists. Personalization uses digital marketing tools and data analytics to produce compelling marketing opportunities. Using these tools, non-profits can choose pieces of information to generate one-of-a-kind direct mail pieces for prospective and existing members.…
Most organizations often view inbound and outbound marketing strategies as an either/or situation. But both marketing attempts achieve better results when their forces are combined. Multi-channel marketing is the perfect way to combine both inbound and outbound strategies. All marketing focuses on hitting the right target with the right message every time. But with direct…
The mailing list is a crucial component for every direct mail marketing project. You don’t want to send your creatively designed mailers to the wrong audience. If you do send your mailers to the wrong people, you end up wasting time and money. Potential donors may also see your organization as disorganized. Segmentation is a…
The psychology behind every donor is complex. Every person has various drivers that lead them towards something or drive us away. Non-profits can benefit significantly by trying to mirror many for-profit companies who make a great effort to please their customers. When you think of big-name for-profit companies, you may think about consistently amazing customer…