A direct mail campaign doesn’t stop once your message is delivered. Every great marketing campaign has a reliable follow-up process behind it. Following up after sending a direct mail piece reinforces your message. It also increases the likelihood that you will gain traction on your mail campaign. Many campaigns fail because of the lack of…
Postcard marketing is a form of direct mail you can use to reach a targeted audience. It is a simple, inexpensive, and flexible direct mail tool. Organizations use postcards to generate leads, cultivate return interactions, and introduce new services. Using postcard marketing is a fun and fast way to get your message out to prospects…
Personalizing your direct mail for your target audience improves your response rates because most people don’t value plain, boring marketing campaigns. People crave mailers that relate to them personally. Your organization will benefit significantly by using variable data printing to customize and personalize your campaigns. You can create attention-grabbing direct mailers that appeal to your…
Direct mail is one of the most efficient marketing tools when targeting non-English speakers. While most people, in general, dismiss mailers as junk mail, many foreign speakers embrace it as a way of becoming a more informed consumer. You can target your audience based on ethnicity or language preferences by using geo-mapping techniques. Geo-mapping provides…
A great mailer is straight to the point. Many organizations make the mistake of sending mailers covered in overwhelming colors and an overload of information. It’s a mistake to believe you need to cram direct mail with detail. A jumbled appearance turns people away. Your mailers will succeed when you keep the message short and…
Geo-mapping is a dynamic way to incorporate personal location-based information into your direct mail pieces. This marketing method uses variable data to match your member’s address with nearby points of interest. You can include these details in your mailer and provide a complete map with directions from their home to your location, or highlight other…
Your organization needs to get ahead of your competition by standing out and drawing attention from the direct mail receiver. You can ruin a direct mail campaign when the advertisement feels and looks the same as any generic direct mailing. When a person feels a strange lump in your mailer, they will become intrigued and…
Adding a call center to your organization’s direct mail strategy has many benefits. You need to be accessible to your members. When a donor needs a problem solved, it’s in an organization’s best interest to provide sufficient communication channels. Phone communication is an easy way of providing instant customer service. Although online chat and website…
Nonprofit postage is lower than regular postage prices. Organizations that want to mail with nonprofit USPS marketing prices must first meet the Postal Service eligibility requirements. You can cut your postage spending from $0.291 per piece to as low as $0.173 per piece, which is an $11,800 postage savings on a direct mail campaign with…
When creating your direct mail campaign, selecting the right paper stock is a critical decision. The right paper choice can make or break your campaign. If a direct mail piece is done right, it is fridge-worthy. When a recipient is impressed with a mail’s graphic design or the call-to-action, they stick the mailing to their…
Email marketing seems like a quick and easy way to reach your intended audience. But spam filters are working hard to block any content deemed unwanted by email users. Your simple email marketing campaign may not seem like a great idea once you realize how often non-profit emails get sent to a spam folder. Non-profit…
It’s illegal to tamper with mailboxes. You can’t place non-postage stamped mailers inside mailboxes or hang them on the outside of a mailbox. Doing so can result in a hefty fine for each infraction. It can even lead to a federal investigation because mailbox tampering is considered a federal crime. Hanging or taping mailers on…