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Tag Archives: direct mail ROI

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5 Ways to Track Direct Mail Response Rates

Mail, MarketingBy Deborah DuncanAugust 14, 2020Leave a comment

The best way to measure your organization’s direct mail success is to have a clearly defined end goal. Are you trying to increase brand awareness or drive website traffic? Or maybe your goal is reaching new audiences. Whatever your marketing goal is, measurable metrics will help you determine the success of your campaign. One of…

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