When running a direct mail marketing campaign, having individualized mail pieces and choosing the appropriate type of direct mail are important components. However, it is also important to make sure that your campaign runs smoothly and reaches recipients efficiently. Your mail pieces should be received by targeted members at a fast rate in an effort to achieve faster responses from members. Although offset printing serves as the the traditional printing method used for direct mail materials, digital printing is an innovative method that allows organizations to customize and print mail pieces in large quantities and at an affordable price, similar to offset printing.
What is High Volume Digital Printing?
Digital printing is a printing method that produces digital-based content directly onto paper. This printing method utilizes toner and ink, found in laser printers or large inkjet printers. Digital printing has variable data capability, meaning elements such as text, graphics, and images can be altered from one printed piece to another, without hindering or stopping the printing process. Using digital printing, each mail piece can have a unique code, different colors, or even a completely different layout piece-to-piece. With many organizations desiring personalized mail pieces for their marketing campaigns, the digital print market has expanded and the complexity of digital print jobs has increased.
As digital printing has the ability to produce as much or as little as an organization wants, you can produce hundreds or thousands of individualized mail pieces of pristine quality. This is what’s known as “high volume digital printing”. With ever-increasing press speeds and resolutions, you can produce large quantities of high-quality mail pieces at a fast rate through high volume digital printing. There are various high-volume digital printing press models and printers that offer full color or monochrome and combine quality, high speed, and productivity.
High volume digital printing provides you with speed, high quality and affordability. Contrary to offset printers, digital printing also offers variability which can’t be found in many other printing methods.
So, why is high volume digital printing ideal for direct mail marketing campaigns? With this method, organizations can:
- Produce specific quantities to mail out to recipients
- Print mail pieces at a faster rate, no matter the size of the printing job
- Gain high-quality, individualized mail pieces per recipient which can aid in improved response rates.
- Produce mail pieces at an affordable rate
With high volume digital printing, you can print as much as you want and get the quality print job you desire.
Valtim Can Help with High Volume Digital Printing
Digital printing has come a long way in a short amount of time. You can have an advanced, direct mail marketing campaign by utilizing high volume digital printing. Valtim offers high volume digital printing to organizations to properly assist them with their marketing efforts. Valtim has invested in state-of-the-art digital printers that can now compete with the speed and affordability of offset printers, with the notable benefits of digital printing.
Contact Valtim now to see how we can help you gain high quality, personalized mail pieces for your campaign via high volume digital printing.