In recent times, the digital print market has expanded tremendously with more organizations relying on digital printing to produce personalized mail pieces for their recipients. Digital printing has grown to be more complex and has the ability to produce high quality mail pieces and various types of content at faster rates. However, digital printing does not only allow organizations to alter and personalize their content and produce pieces at faster rates, it also allows organizations to increase their ROI.
Digital Printing ROI
Digital printing is taking over the printing world and secondly, beating out offset printing. Unlike offset printing, for example, digital printing offers faster turnaround times, lower costs, and the ability to print in small or large quantities. With digital printing, organizations can target more specific audiences and individualize mail pieces per target group, allowing for improved response rates. Digital printing is also more efficient than say, offset printing, in that you can print in specified quantities without wasting time and money by printing too much or too little. Whether you want to print 1,000 or 100,000 pieces, digital printing gives you the flexibility to do so.
Here are a couple of other ways digital printing increases ROI:
Variable Data Printing (VDP)
With digital printing, organizations have the ability to customize the content per mail piece according to the recipient or target group. This feature of digital printing that isn’t available in offset printing allows organizations to reach out and better appeal to their members, ultimately improving member response rates. Customizing your mail pieces can show members how much they’re valued by the organization and will make them more inclined to donate and support your organization. Customization can come in many shapes, sizes, and forms as well.
Thus, the time and money spent personalizing your mail pieces will surely be returned via increased organization support and donations.
Full-color and monochrome capability
Similar to VDP, digital printing offers individuals full color and monochrome print options. However, full color personalization of mail pieces can significantly increase response rates and thus enable digital printing ROI. One study showed that full color digital printing boosts response rates by as much as 500 percent. When recipients receive vibrant, high-quality mail pieces that pay attention to detail, they are more likely to gain a positive impression of an organization and therefore, will want to support the organization. As with VDP, the time and money spent on color personalization are compensated via organizational growth and member support. Having the ability to print in full color and/or monochrome also allows organizations to manipulate mail pieces at their will and save on costs.
Have a Better Digital Printing ROI with Valtim
Due to a variety of factors, digital printing can outperform traditional offset printing, which means a stronger ROI. Digital printing allows organizations to print at faster rates and desired quantities with variability, thus ultimately strengthening ROI. Valtim offers professional digital printing services that will not only aid an organization’s direct mail marketing campaign, but also improve their ROI. Work with Valtim to ensure you get the most out of your digital printing process.