Beyond “Dear John” – Importance of Digital Printing
[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] When sending mail pieces to your recipients, it is important to make each piece personal and more relatable per recipient. Usually, an organization will include the recipient’s name on the mail piece or incorporate their name within the content. Nevertheless, personalization shouldn’t stop at simply writing “Dear John”. With digital […]
How Much Does Direct Mail Cost?
[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Direct mail is a straightforward method of communication that allows organizations to communicate directly with members and market their brand. Though one of the more traditional methods of marketing and outreach, direct mail excels in communication due to its versatility. Direct mail can range from a classic package to a […]
Do’s and Don’t’s of Direct Mail
The most common type of communication between organizations and their members is direct mail. Direct mail simply means to send members information via a physical letter or mail piece of any kind. Direct mailing is an effective form of communication and can help to create or further enhance member-organization relationships. However, when it comes to […]
Direct Mail Conversion Rates
Despite the growing popularity of digital advertising, direct mail is still the best performing ad channel with both leading responses rates and return on investment.
Direct Mail vs. Digital Marketing
In a digital world, businesses are torn between advertising through direct mail or advertising digitally. It seems a lot easier to place an advertisement on a social media website or by sending an email promotion to potential customers. But the truth is that there are far more benefits to choosing direct mail advertising over digital.
What is a Lettershop?
[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Customizing mail for customers shows the consumer that the company is actively trying to grab their attention with marketing tools. Customization is critical because otherwise, your customers may feel like the business is lazy if the same materials are used over and over again. Repeat materials may find themselves tossed […]
Advantages of Digital Web Printing
There are a lot of decisions that must be made whenever a company needs to supply their customers with marketing materials. One big decision comes down to the design of the mail piece. Another concern is how the final product will look after it is produced. You will need to determine whether the mail pieces […]
What is Omni-Channel Marketing?
The best way to attract new members and appeal to existing members of your organization is through effective marketing tools. When you have a strong, unique marketing strategy, members are more inclined to respond to your organization and support your causes. One of the most successful methods of marketing to members is omni-channel marketing.
What is a Mail House?
One of the many ways to communicate with your customers is by sending them direct mail. Whether you send them a postcard, newsletter, or a brochure, sending mail content to current or new customers is an efficient form of marketing. Sending direct mail is a personalized approach to reaching your customer-base. When a customer receives […]
Personalized vs. Individualized Mail
When it comes to communicating with your members, direct mail is considered to be one of the most effective outreach methods. However, sending a mass of direct mail pieces to your recipients is not effective in itself. In fact, customizing direct mail pieces per the preferences of your members is more appealing and effective than […]