Saying Welcome to Your Members
When an individual decides to be a part of an organization, creating a positive first impression is crucial. Aside from using effective marketing strategies like call centers and direct mail marketing campaigns to acquire more members, retaining members is another important component in the member-organization relationship. If a member decides to support an organization that […]
Flexibility of Digital Printing
When running your direct mail marketing campaign, you’ll want to ensure that your printing needs are properly handled with the correct printing method. Nowadays, more organizations are relying on digital printing, as opposed to other printing methods, to handle their printing needs. Digital printing offers a series of benefits for organizations, such as the personalization […]
Print-On-Demand with Digital Printing
There was a time when it wasn’t economical to print small batches of documents using digital printing, but that time is no more. Digital printing has continued to advance throughout the years. It now costs less to print-on-demand in small batches with digital printing machines, and there are many other benefits as well. What is […]
Digital Printing Means Going Green
There are many benefits to choosing digital printing over offset printing. In this day and age, it’s never been easier to do the right thing and go green. With an ecological frame of mind, digital printing is naturally eco-friendly compared to its counterpart.
Integrating Print into Your Digital Marketing Strategy
In a technologically-full world, many companies have the belief that print is dead because it’s outdated and old-fashioned. But the truth is print is not dead, and it allows a lot more room for creativity. Part of the problem is that almost everything is digital now. Even though TV ads have been around for many […]
Picking a Digital Printing Supplier
Picking a digital printing supplier can feel very overwhelming. There are many different printing companies to search through, and a large number of products and pricing to look through as well. Some important factors to keep in mind while researching include thinking past the price, focusing on quality and the service you will receive, and […]
Digital Printing vs. Cost Cutting
As the old saying goes, you get what you pay for. While digital printing can cost a few more pennies-per-piece, it can help achieve your goals in a way cost cutting can’t. Digital printing is a great option when it comes to your printing needs. The quality of digital printing considerably outweighs any other options […]
Digital Printing Means Increased ROI
In recent times, the digital print market has expanded tremendously with more organizations relying on digital printing to produce personalized mail pieces for their recipients. Digital printing has grown to be more complex and has the ability to produce high quality mail pieces and various types of content at faster rates. However, digital printing does […]
High Volume Digital Printing
Although offset printing serves as the the traditional printing method used for direct mail materials, digital printing is an innovative method that allows organizations to customize and print mail pieces in large quantities and at an affordable price, similar to offset printing.
The Hidden Benefits of Digital Printing
Organizations have a strong desire to send out high-quality mail pieces that effectively speak to organization’s key message. To ensure that quality is attained, an organization will want to pick the best printing method for their mail pieces. With some of the well-known options being offset and digital printing, organizations could choose offset printing for […]