Understanding Kitting Services
Have you ever been shopping for a new piece of furniture and read “Assembly Required” on the product box that you want? Most people don’t jump up and down with joy when they see those dreaded words. Many people don’t like assembling anything because it takes up a lot of time and can involve a […]
Top Three Tips for Direct Mail Advertising
Direct mail advertising is a great way to inform members about new causes your organization may be supporting. It is also a great way to attract prospective members and encourage them to support your organization. Nevertheless, to have a successful direct mail marketing campaign, there are guidelines you should follow and things you should consider […]
Common Myths About Direct Mail
There is a lot to know about direct mail. Before starting a direct mail project, it’s important to understand what works and what doesn’t. If you don’t know what works beforehand, then your project may be a costly waste of money and resources. Unfortunately, direct mail is often misunderstood. There are a lot of myths […]
How to Develop Effective Direct Mail Copywrite
Developing direct mail copywrite doesn’t have to be difficult. The most successful marketing materials feature an original appearance with a powerful and persuasive message as the primary highlight. Learn more about developing direct mail copywrite in today’s blog post.
What is Omni-Channel Marketing?
The best way to attract new members and appeal to existing members of your organization is through effective marketing tools. When you have a strong, unique marketing strategy, members are more inclined to respond to your organization and support your causes. One of the most successful methods of marketing to members is omni-channel marketing.
How to use Variable Data Printing to Improve Direct Mail Response
Sending mass emails or letters to members with the same content written verbatim can dishearten your members or worse, make them lose interest in your cause. Luckily, variable data printing can be just the solution you need to retain the interest of your members and to even increase the amount of donors you have.
Non-Profit Membership & Community Communication
Keeping the lines of communication open with your members is not just essential—it’s part of how every non-profit does business. Often, that communication is focused heavily on members. After all, members already have the “buy in” most non-profits are looking for. Communicating with non-members, however, can be an unanticipated challenge.