Yes, Non-Profits Can Sell Products – Even Through Direct Mail

To support operating costs and staff, non-profit organizations must generate revenue. For most non-profits, donations and grants are a key income stream. However, non-profits can also sell products to raise money. Many non-profits, including hospitals and educational organizations, sell products to help raise revenue and continue offering services. The type of products organizations can offer…

User Data and Modeling: How To Treat Your Donors as Individuals

The psychology behind every donor is complex. Every person has various drivers that lead them towards something or drive us away. Non-profits can benefit significantly by trying to mirror many for-profit companies who make a great effort to please their customers. When you think of big-name for-profit companies, you may think about consistently amazing customer…

The Future is Physical: Why Consumers Increasingly Want to Digitally Disconnect

Consumers are spending almost their entire day staring at a screen. Whether computer, cell phones, or TVs, digital media screens are now all-consuming. The internet is over a quarter century old, and now more people are becoming aware of digital addiction. There is a desire to stop the digital addition by breaking away from technology.…

Here’s Why Marketing Automation and Personalization Work Well Together

Marketing automation is a technology that allows automatic marketing actions. It makes it possible to quickly complete repetitive tasks. Marketing automation can be generated through emails, social media, digital advertising, and direct mail. Marketers can use marketing automation to drive their most popular leads and create customized campaigns to target ideal members. Marketing automation allows…

Next Thing in Direct Mail: Invisible 2D Barcodes

Digital marketing is very popular for a variety of reasons ranging from cost, trackabilty, and ease; however despite its growing popularity direct mail remains more effective. One reason is that direct mail takes on a more personal approach. The personal approach allows marketing campaigns to be more successful when compared to non-personal digital marketing tactics.…

Direct Mail Technology: Using QR Barcodes

Marketing your organization to the fullest is essential for recruiting more members and donors. Direct mail marketing campaigns, welcome kits, emails, and call centers are all great methods for acquiring and retaining members. Nevertheless, it is important for organizations to reach a larger audience through the use of direct mail technology. Organizations can integrate technology…