How to use pURLs in Direct Mail Campaigns
Using pURLs dramatically enhances the effectiveness of your direct mail campaign. Knowing how to use pURLs effectively is an essential skill for marketers because they create a powerful multi-channel marketing opportunity. Integrating pURLs is a great way to increase response rates and member participation. People prefer to respond online after receiving a direct mail offer. […]
Why Special Offers Matter in Direct Mail
Giving, receiving, and handling tangible objects remains a deep and intuitive part of the human experience. Direct mail is useful because it accomplishes all three. People appreciate touching and using physical components of direct mail, direct offers in mail pieces can feel come across more positively than spam messages in an email inbox. Integrating special […]
How to Stay Green in a Direct Mail Campaign
There is a growing awareness of environmental issues. Direct mail marketing has had a bad reputation for a long time because many see it as an environmentally-unfriendly marketing technique. A growing number of organizations have expressed interest in going green, but that’s not something that needs to exclude traditional mail marketing. Your organization can be […]
How to Build and Maintain a Direct Mail Database
No matter your organization’s goals, a significant component of your structure focuses around data. You are either focusing on printing, seeking donors, or recruiting new members, and the most valuable asset is your data. At some point in your marketing flow, there is a process that is heavily dependent on an accurate, clean, and properly […]
A Simple Breakdown of Color Theory in Marketing
Color theory is the art and science of colors. Color theory focuses on our understanding of how colors mix, how people interpret colors, and the message the colors communicate. People are more attracted to color ads compared to black and white advertisements. That statement holds true of online publications as well as the paper world. […]
How to Drive Traffic Back Online with Direct Mail
Driving traffic back online with direct mail is a great way to combine your digital and physical marketing platforms. But how does an organization go about driving traffic online with a direct mail piece? The key is for you to create a compelling direct mail piece, choose the right mailing list, and create a message […]
5 Benefits to Direct Mail Marketing Automation
Successful marketing boils down to a lot of small things done right every day. Marketing automation can help you build your communication platform. When you automate the communication process, your organization can create a constant, regular communication channel with members. This continuous stream of communication will enable your organization to expand its mission statement and […]
Data Driven Artwork for Direct Mail
Personalization can go far beyond including the recipient’s name in the header. Using data to personalize the artwork in your mailers is a creative and effective marketing strategy. People crave personalization, and your return on investment will always be higher when you take the time to send focused materials. InfoTrends even found in their research […]
5 Tips for Engaging Direct Mail Marketing
Direct mail is a powerful and valuable marketing method. Due to this fact, most organizations are sending direct mail to their prospects and members. People are receiving a tremendous amount of mail every week. It may feel like an uphill battle finding a way to generate engaging direct mail pieces that stand out from other […]
How to Scale Personalization in Direct Mail
Organizations are continuously searching for new ways to expand their member outreach. Right now, personalization is at the top of marketers lists. Personalization uses digital marketing tools and data analytics to produce compelling marketing opportunities. Using these tools, non-profits can choose pieces of information to generate one-of-a-kind direct mail pieces for prospective and existing members. […]