Direct Mail Messaging: 5 Tips to Make Direct Mail Unique
The key to a strong direct mail marketing campaign is creating a piece that will grab the recipients’ attention. Some of the most innovative and efficient advertising delivers through the mail. Your organization needs to stand out among the crowd. You want to attract and captivate your audience. Designing a unique mailer with a targeted […]
How to improve list hygiene
Mailing lists are the foundation of an effective marketing campaign. The clutter and disorganization happen subtly by members moving, people changing their names, and data aggregating from different sources, which leads to misaligned data. A clean mailing list is a crucial way of improving your marketing return on investment. You will improve your response rates […]
Direct Mail Marketing Beginner’s Guide, Part 10: Timing is Everything
Timing is everything in a direct mail marketing campaign. Running your organization involves many moving parts. Planning perfectly timed direct mail may not rank as a high priority on your list, but timing is one of the simplest and most important aspects of any marketing campaign. Sending time-sensitive mailers too late can reduce your response […]
Data Mining for Direct Mail – Best Practices
The goal of data mining is to explain the past and predict the future. Data mining helps you extract information from massive sets of data. You mine the knowledge from that data, and then you can apply your learnings to your direct mail campaign. By using the techniques mentioned below, you can boost and refine […]
Direct Mail Marketing Beginner’s Guide, Part 9: Shifting Responses Online
Some marketers think their online and offline marketing strategies can’t mix. But this isn’t the case, especially when it comes to direct mail and websites. Directing traffic to your website is about building a list of people who match the profile of your ideal member. If the offer is right, the prospects will respond. One […]
Use Direct Mail to Send the Right Message During COVID-19
Timing is everything, especially as we all grapple with the personal and economics impact of the COVID-19 coronavirus pandemic. We are watching the world drastically change around us and it’s hard to know what to do. Non-profits must continue communicating with members regardless of the pandemic around us. Direct mail remains one of the most […]
The Importance of Direct Mail Marketing in a Down Economy
Many organizations have started pulling back on their marketing efforts, but now is the time to stay the course — or increase your marketing budget. Your organization should refine your message and devote more budget to advertising, especially through direct mail. During a down economy, people set stricter priorities and reduce their spending habits, but […]
Enhancing Direct Mail Campaigns with Lead Scoring and Segmentation
The most crucial aspect of your direct mail campaign is your prospect or member. Even the most visually appealing mailer will end up in the garbage if your receiver isn’t a good fit for your offer. The best way you to avoid having your mailers ignored is by planning correctly for your targeted audience. Once […]
Direct Mail Marketing Beginner’s Guide, Part 6: Managing Prospect Responses
Direct mail optimization involves continually testing list sources, mail piece designs, and offers. For you to determine what is working, you need to generate accurate reports and analyses of your programs. To accomplish this, you need reliable response attribution. You need to understand all the ways that your prospects and members can respond to your […]
How to Create an Audience Profile for Direct Mail Marketing
Choosing the right audience is more crucial than ever. When you create an audience profile, you can more accurately identify your target audience. An audience profile is a powerful marketing tool that can give you a more structured look at your audience’s needs, and help you develop a clearer path to getting there. A great […]