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5 High-Impact Nonprofit Marketing Ideas

Whether your organization is promoting a significant milestone, looking to fund a specific need, or hoping to switch up your year-end fundraising, nonprofit marketing campaigns are your best friend. Nonprofits have critically important missions that often don’t match their operating budgets. That’s why organizations need to innovate and make the most of their heavily-committed resources. […]

Direct Mail Planning for Marketing in 2020 and Beyond

We need to think outside the box and try new things when it comes to direct mail planning in 2020 and beyond. Your original marketing goals for 2020 may have been different than when the COVID-19 crisis kicked into high gear. The pandemic continues to disrupt many of the relationships and operational structures organizations have […]

How to Use Direct Mail Marketing for Holidays

The holiday season is an exciting time filled with festivities, food, and friends. Just the right message from an integrated direct mail campaign can help your organization capture the moment of almost any holiday. However, holiday-focused direct mail messages require time and planning well in advance, so getting started early is critical to making sure […]

The Pros & Cons of Multi-touch Direct Mail Campaigns

Multi-touch campaigns assign attribution to each channel and provide a complete view of how marketing channels work together. In each of the many multi-touch models available, you assign each touch a fraction of the conversion credit. Multi-touch attribution requires the ability for you to track individual members across multiple channels. For instance, you may need […]

Direct Mail Branding: What to Do (and What to Avoid)

Your organization needs to make a strong first impression for your direct mail marketing to be effective. You have less than a minute with each interaction to make a worthwhile impression on your recipient. Use that time wisely by crafting a mail piece that captures their attention instantly. Unless you’re opting for postcards, your first […]

How to Protect Direct Mail from Damage

The physical nature of direct mail marketing means you’ll need to take into account the possibility that your mailers will get damaged in the process. Mailers are very vulnerable to scuffing, ripping, tearing, or breaking, depending on the materials you use and how it’s handled (or mishandled, as it were). While some damage is completely […]

Quick Guide to Direct Mail Data Management

Data is the essence of your direct mail campaign. Successful marketers make sure their data is always accurate and protected from misuse and harm. Ensuring your data is safe builds trust with your prospects and members. Making sure your data is clean and up-to-date saves you money on postage and printing costs. Your direct mail […]

5 Direct Mail Cost Saving Tips

Direct mail usually costs more per message delivered and requires more of an up-front investment than online marketing options. There are two primary financial factors you’ll encounter when it comes to direct mail. First, you shouldn’t plan a marketing campaign based on saving money. Instead, focus on your return on investment (ROI). Secondly, if your […]

How to Scale Your Direct Mail Advertising

Waste is a major challenge for every organization, regardless of the marketing channel or medium. When you invest in content marketing, you run the risk of creating collateral too quickly. Properly scaling acquisition and retention campaigns are crucial, but it can’t be your final goal. Essentially, don’t send an abundance of marketing content to a […]

5 Reasons Your Direct Mail Failed to Convert

Direct mail is a powerful marketing tool with fantastic targeting capabilities. You can reach people who you may never contact online. A successful direct mail campaign can produce stunning results. But your organization could take a huge morale and financial hit if a campaign fails. Direct mail campaigns that fail to covert mostly do so […]