The Difference Between Cross-Channel, Multi-Channel, and Omni-Channel Marketing
Marketing has changed a lot over the years. Society is extremely reliant on computers and mobile devices, which serve as our primary means of communication. The constant connection has evolved marketing tools and approaches, as well. There are better-interconnected networks and multiple channels to communicate with members. These changes have helped create three specific marketing […]
Personalization vs. Customization
Personalization and customization are popular words in marketing. Despite their unique importance, many marketers make the bad habit of using the two terms interchangeably. Personalization and customization are not the same; both words have different meanings. Both are also vital to all marketing projects. Here is some helpful information describing the two terms and why […]
Is Direct Mail Dead? Not So Fast
In a world full of digital options, many people think direct mail is a dead marketing strategy. However, a growing body of data appears to suggest otherwise. Direct mail is a very viable marketing technique that even provides better response rates than email and mobile marketing campaigns. A current societal obsession with all things digital […]
The Future is Physical: Why Consumers Increasingly Want to Digitally Disconnect
Consumers are spending almost their entire day staring at a screen. Whether computer, cell phones, or TVs, digital media screens are now all-consuming. The internet is over a quarter century old, and now more people are becoming aware of digital addiction. There is a desire to stop the digital addition by breaking away from technology. […]
Direct Mail Logistics: It’s More Than Just “On-Time Delivery”
On-time delivery is an essential aspect of direct mail. But there are a lot of other vital components involved in a direct mail project. There are many steps involved in the direct mail process, including variable data direct mail, choosing your targeted audience, mail matching, and mail inserting. Here’s a look at the many logistical […]
Here’s Why Marketing Automation and Personalization Work Well Together
Marketing automation is a technology that allows automatic marketing actions. It makes it possible to quickly complete repetitive tasks. Marketing automation can be generated through emails, social media, digital advertising, and direct mail. Marketers can use marketing automation to drive their most popular leads and create customized campaigns to target ideal members. Marketing automation allows […]
2018 Marketing Report Reveals Direct Mail Response
The Data and Marketing Association shared the direct mail marketing response rates for 2018, and the results are phenomenal. The direct mail response rates have continued to grow year after year. Many non-profits struggle with the decision of choosing what marketing platform would be best to reach their members. There are a lot of options […]
3 Examples of Variable Data Printing (VDP)
Variable data printing is a form of digital printing that allows customization while completing a large project. Text and images can be changed throughout the printing process without slowing down the finished project. VDP allows you to customize materials with members’ names and addresses while reaching a completed project quickly. Images and graphics can be […]
Here’s Why Direct Mail Can Help Avoid Intrusive Marketing
Direct mail is an excellent way to keep your current members up to date on your organization’s causes and goals. It is also a great way to reach out to prospective members and allow them to see what they could support by helping your organization. When choosing a marketing option, being aware of what methods […]
Technology Makes Direct Mail Faster: Mail Automation
When operating your marketing campaign, you want to ensure it runs as smoothly as possible. Sending various content to current members as well as new/prospective members leaves room for disorganization and even error during your campaign. Between sending welcome letters, to thank-you notes, to postcard and announcements, confusion and disorganization is a likely scenario to […]