The Importance of Frequency in Direct Mail Marketing
Frequently reaching out to prospects and current members is vital to the growth and stability of your organization and its mission. You need to regularly communicate with your ideal audience to ensure the success of your plans and goals. The Rule of Seven is an old marketing proverb. It’s the idea that a potential subscriber […]
How to Stress Test Your Direct Mail Campaigns
Your organization must stress test your direct mail campaigns. You can significantly improve your marketing success for your next project by evaluating campaigns after they are complete. Don’t be discouraged if your campaign doesn’t go as planned. You must figure out what went wrong so you can have better success the next time. Before you […]
The Beauty of Postcards – A Direct Mail Campaign’s Best Friend
Postcards are a direct mail campaign’s best friend. They are a visually attractive way for you to engage with your members. Postcards are something tangible that people can touch. They are more pleasant to look at than an email blast. Postcards also don’t need an envelope, so your message is seen instantly. Postcards don’t just […]
How to use pURLs in Direct Mail Campaigns
Using pURLs dramatically enhances the effectiveness of your direct mail campaign. Knowing how to use pURLs effectively is an essential skill for marketers because they create a powerful multi-channel marketing opportunity. Integrating pURLs is a great way to increase response rates and member participation. People prefer to respond online after receiving a direct mail offer. […]
Why Special Offers Matter in Direct Mail
Giving, receiving, and handling tangible objects remains a deep and intuitive part of the human experience. Direct mail is useful because it accomplishes all three. People appreciate touching and using physical components of direct mail, direct offers in mail pieces can feel come across more positively than spam messages in an email inbox. Integrating special […]
How to Stay Green in a Direct Mail Campaign
There is a growing awareness of environmental issues. Direct mail marketing has had a bad reputation for a long time because many see it as an environmentally-unfriendly marketing technique. A growing number of organizations have expressed interest in going green, but that’s not something that needs to exclude traditional mail marketing. Your organization can be […]
How to Build and Maintain a Direct Mail Database
No matter your organization’s goals, a significant component of your structure focuses around data. You are either focusing on printing, seeking donors, or recruiting new members, and the most valuable asset is your data. At some point in your marketing flow, there is a process that is heavily dependent on an accurate, clean, and properly […]
How to Use Membership Cards in a Direct Mail Campaign
In the digital age, it’s easy to say we don’t need a physical membership card for our members. It’s easier for us to email members a card instead of mailing them a physical copy. But like digital marketing, a digital membership card can get lost in the clutter and be easily forgotten. In the long […]
A Simple Breakdown of Color Theory in Marketing
Color theory is the art and science of colors. Color theory focuses on our understanding of how colors mix, how people interpret colors, and the message the colors communicate. People are more attracted to color ads compared to black and white advertisements. That statement holds true of online publications as well as the paper world. […]
Yes, Non-Profits Can Sell Products – Even Through Direct Mail
To support operating costs and staff, non-profit organizations must generate revenue. For most non-profits, donations and grants are a key income stream. However, non-profits can also sell products to raise money. Many non-profits, including hospitals and educational organizations, sell products to help raise revenue and continue offering services. The type of products organizations can offer […]