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An Attentive Direct Mail Approach to Foreign-Language Speakers

Direct mail is one of the most efficient marketing tools when targeting non-English speakers. While most people, in general, dismiss mailers as junk mail, many foreign speakers embrace it as a way of becoming a more informed consumer. You can target your audience based on ethnicity or language preferences by using geo-mapping techniques. Geo-mapping provides […]

Choose Your Words: Writing for Limited Space in Direct Mail

A great mailer is straight to the point. Many organizations make the mistake of sending mailers covered in overwhelming colors and an overload of information. It’s a mistake to believe you need to cram direct mail with detail. A jumbled appearance turns people away. Your mailers will succeed when you keep the message short and […]

How to Use Geo-Mapping for Direct Mail Campaigns

Geo-mapping is a dynamic way to incorporate personal location-based information into your direct mail pieces. This marketing method uses variable data to match your member’s address with nearby points of interest. You can include these details in your mailer and provide a complete map with directions from their home to your location, or highlight other […]

More on Direct Mail Affixing: Adding Intrigue to Your Direct Mail

Your organization needs to get ahead of your competition by standing out and drawing attention from the direct mail receiver. You can ruin a direct mail campaign when the advertisement feels and looks the same as any generic direct mailing. When a person feels a strange lump in your mailer, they will become intrigued and […]

Mailing Non-Profit Means Substantial Postage Savings

Nonprofit postage is lower than regular postage prices. Organizations that want to mail with nonprofit USPS marketing prices must first meet the Postal Service eligibility requirements. You can cut your postage spending from $0.291 per piece to as low as $0.173 per piece, which is an $11,800 postage savings on a direct mail campaign with […]

Importance of Paper Quality in Direct Mail – Choosing the Right Paper Stock

When creating your direct mail campaign, selecting the right paper stock is a critical decision. The right paper choice can make or break your campaign. If a direct mail piece is done right, it is fridge-worthy. When a recipient is impressed with a mail’s graphic design or the call-to-action, they stick the mailing to their […]

Spam Filters Make Direct Mail More Important

Email marketing seems like a quick and easy way to reach your intended audience. But spam filters are working hard to block any content deemed unwanted by email users. Your simple email marketing campaign may not seem like a great idea once you realize how often non-profit emails get sent to a spam folder. Non-profit […]

Don’t Hang or Tape Mailers to Mailboxes – It’s Illegal! Here’s Why

It’s illegal to tamper with mailboxes. You can’t place non-postage stamped mailers inside mailboxes or hang them on the outside of a mailbox. Doing so can result in a hefty fine for each infraction. It can even lead to a federal investigation because mailbox tampering is considered a federal crime. Hanging or taping mailers on […]

What’s the Best Day of the Week for Direct Mail?

Your organization takes many steps to ensure your message returns excellent response rates. You want your mailer to stand out among the other mailers, and usually, that requires making sure your mailer isn’t competing with too many others on the same day. Most individuals are not thrilled when they receive mail on a Monday or […]

Saturation vs. Targeted Direct Mail Marketing

There is a multitude of marketing solutions for organizations to choose from when planning new campaigns. Saturation marketing is when you flood an area with direct mail content. The area could be a particular neighborhood or specific location around a city or state. The idea is someone should express interest in your mail when you […]