Audience Segmentation: 5 Types of Segmentation for Marketing Campaigns
Audience segmentation is a more refined approach towards messaging individuals and distributing materials. The process of audience segmentation involves organizing your contacts into smaller groups, or subgroups, so you can provide them with the content they most need. This approach allows you to create a more focused message for the different subgroups your organization serves. […]
Direct Mail Do’s and Don’ts
Many organizations have not considered running a direct mail marketing campaign. Young entrepreneurs operating start-ups may have come of age in a moderately or even heavily paperless world. For some young company owners and marketing managers, direct mail marketing may seem outdated. However, there are significant benefits to direct mail, especially when automation is involved. […]
Importance of Product Packaging in Marketing
[vc_row][vc_column][vc_column_text]Product packaging in marketing is incredibly important. The packaging is one of the main ways organizations interact with their current members and attract new members. By providing good quality and unique packaging, your non-profit can create a lasting impression and generate positive brand awareness. Great quality packaging can provide several benefits for a non-profit. It […]
What is Direct Mail Automation?
Direct mail automation uses software to carry out marketing projects and complete repetitive tasks easily. The automation removes the need to print materials to send to your members manually. You can automatically print and mail documents to members very quickly. When you use direct mail software with a marketing automation platform, you can automate direct […]
How to Use Big Data in Direct Mail Campaigns
Marketing to the right person will always be a significant goal for organizations. No one wants their marketing efforts to fall on deaf ears. Using big data is a necessary component of getting a message across to the right person. Many organizations use big data to enhance their member experience. Organizations not using big data […]
Here’s Why Direct Mail is Important for Multi-channel Marketing
Multi-channel marketing is all about choice. This type of marketing approach involves indirectly and directly interacting with members using a combination of channels, such as direct mail, websites, email, mobile, mail order catalogs, etc. The essential aspect is recognizing the member’s preferred channel of choice and using that to the advantage of promoting your organization. […]
The Difference Between Cross-Channel, Multi-Channel, and Omni-Channel Marketing
Marketing has changed a lot over the years. Society is extremely reliant on computers and mobile devices, which serve as our primary means of communication. The constant connection has evolved marketing tools and approaches, as well. There are better-interconnected networks and multiple channels to communicate with members. These changes have helped create three specific marketing […]
Personalization vs. Customization
Personalization and customization are popular words in marketing. Despite their unique importance, many marketers make the bad habit of using the two terms interchangeably. Personalization and customization are not the same; both words have different meanings. Both are also vital to all marketing projects. Here is some helpful information describing the two terms and why […]
Is Direct Mail Dead? Not So Fast
In a world full of digital options, many people think direct mail is a dead marketing strategy. However, a growing body of data appears to suggest otherwise. Direct mail is a very viable marketing technique that even provides better response rates than email and mobile marketing campaigns. A current societal obsession with all things digital […]
The Future is Physical: Why Consumers Increasingly Want to Digitally Disconnect
Consumers are spending almost their entire day staring at a screen. Whether computer, cell phones, or TVs, digital media screens are now all-consuming. The internet is over a quarter century old, and now more people are becoming aware of digital addiction. There is a desire to stop the digital addition by breaking away from technology. […]