Making It Personal Builds Brand Affinity

There are currently 1.5 million non-profit organizations registered in the United States. So, when it comes to marketing to current members or trying to reach new donors, one of the most effective methods is making a personal connection with your targeted audience. People are less likely to stop supporting a non-profit if they feel a…

Online Social Media Monitoring

Communication is what keeps members interested in and supportive of your organization. In order to attract new members and appeal to current ones, organizations must maintain communication by using effective marketing strategies. Sending direct mail or making direct phone calls are some ways organizations can effectively reach out to members. However, establishing a strong social…