Deborah Duncan is a writer for Valtim Marketing Solutions. She lives in Colorado and likes to travel and read mystery novels.

5 Attention-Grabbing Demographics for Personalized Direct Mail

Personalizing your direct mail for your target audience improves your response rates because most people don’t value plain, boring marketing campaigns. People crave mailers that relate to them personally. Your organization will benefit significantly by using variable data printing to customize and personalize your campaigns. You can create attention-grabbing direct mailers that appeal to your…