How to improve list hygiene

Mailing lists are the foundation of an effective marketing campaign. The clutter and disorganization happen subtly by members moving, people changing their names, and data aggregating from different sources, which leads to misaligned data. A clean mailing list is a crucial way of improving your marketing return on investment. You will improve your response rates…

Direct Mail Marketing Beginner’s Guide, Part 10: Timing is Everything

Timing is everything in a direct mail marketing campaign. Running your organization involves many moving parts. Planning perfectly timed direct mail may not rank as a high priority on your list, but timing is one of the simplest and most important aspects of any marketing campaign. Sending time-sensitive mailers too late can reduce your response…

Direct Mail Marketing Beginner’s Guide, Part 6: Managing Prospect Responses

Direct mail optimization involves continually testing list sources, mail piece designs, and offers. For you to determine what is working, you need to generate accurate reports and analyses of your programs. To accomplish this, you need reliable response attribution. You need to understand all the ways that your prospects and members can respond to your…