5 High-Impact Nonprofit Marketing Ideas

Whether your organization is promoting a significant milestone, looking to fund a specific need, or hoping to switch up your year-end fundraising, nonprofit marketing campaigns are your best friend. Nonprofits have critically important missions that often don’t match their operating budgets. That’s why organizations need to innovate and make the most of their heavily-committed resources.…

5 Direct Mail Cost Saving Tips

Direct mail usually costs more per message delivered and requires more of an up-front investment than online marketing options. There are two primary financial factors you’ll encounter when it comes to direct mail. First, you shouldn’t plan a marketing campaign based on saving money. Instead, focus on your return on investment (ROI). Secondly, if your…