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      • MyFont – Hand Addressing
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      • Variable Data Printing
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      • Short Term Campaigns
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  • Who is Valtim?
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Daily Archives: July 31, 2020

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The Pros & Cons of Multi-touch Direct Mail Campaigns

Mail, MarketingBy Deborah DuncanJuly 31, 2020Leave a comment

Multi-touch campaigns assign attribution to each channel and provide a complete view of how marketing channels work together. In each of the many multi-touch models available, you assign each touch a fraction of the conversion credit. Multi-touch attribution requires the ability for you to track individual members across multiple channels. For instance, you may need…

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