The key to a strong direct mail marketing campaign is creating a piece that will grab the recipients’ attention. Some of the most innovative and efficient advertising delivers through the mail. Your organization needs to stand out among the crowd. You want to attract and captivate your audience. Designing a unique mailer with a targeted…
Mailing lists are the foundation of an effective marketing campaign. The clutter and disorganization happen subtly by members moving, people changing their names, and data aggregating from different sources, which leads to misaligned data. A clean mailing list is a crucial way of improving your marketing return on investment. You will improve your response rates…
Timing is everything in a direct mail marketing campaign. Running your organization involves many moving parts. Planning perfectly timed direct mail may not rank as a high priority on your list, but timing is one of the simplest and most important aspects of any marketing campaign. Sending time-sensitive mailers too late can reduce your response…
The goal of data mining is to explain the past and predict the future. Data mining helps you extract information from massive sets of data. You mine the knowledge from that data, and then you can apply your learnings to your direct mail campaign. By using the techniques mentioned below, you can boost and refine…
Some marketers think their online and offline marketing strategies can’t mix. But this isn’t the case, especially when it comes to direct mail and websites. Directing traffic to your website is about building a list of people who match the profile of your ideal member. If the offer is right, the prospects will respond. One…
Timing is everything, especially as we all grapple with the personal and economics impact of the COVID-19 coronavirus pandemic. We are watching the world drastically change around us and it’s hard to know what to do. Non-profits must continue communicating with members regardless of the pandemic around us. Direct mail remains one of the most…
There comes a time when your direct mail campaign needs to change its messaging. When we hear the same chord repeatedly played eventually, it starts sounding a little stale. The same goes for messaging. When your organization relies on one limited collection of messages, your members become tone-deaf toward what you are trying to say.…
Many organizations have started pulling back on their marketing efforts, but now is the time to stay the course — or increase your marketing budget. Your organization should refine your message and devote more budget to advertising, especially through direct mail. During a down economy, people set stricter priorities and reduce their spending habits, but…