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Daily Archives: March 26, 2020

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Enhancing Direct Mail Campaigns with Lead Scoring and Segmentation

Mail, MarketingBy Deborah DuncanMarch 26, 2020Leave a comment

The most crucial aspect of your direct mail campaign is your prospect or member. Even the most visually appealing mailer will end up in the garbage if your receiver isn’t a good fit for your offer. The best way you to avoid having your mailers ignored is by planning correctly for your targeted audience. Once…

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