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      • Variable Data Direct Mail
      • MyFont – Hand Addressing
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      • Variable Data Printing
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      • Inbound Contact Center
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      • Short Term Campaigns
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      • Manual Fulfillment
      • Encapsulator
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      • Data Management
  • Who is Valtim?
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Daily Archives: March 5, 2020

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Purpose-Driven Marketing with Direct Mail

Mail, MarketingBy Deborah DuncanMarch 5, 2020Leave a comment

Purpose-driven marketing has swiftly become a central issue in the world of branding. But organizations should be cautious when they explore and implement purpose-driven marketing because these types of campaigns easily backfire. When organizations treat causes as nothing more than a marketing statement, they risk cheapening the importance of the very issues they are bringing…

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