Here’s Why Direct Mail is Important for Multi-channel Marketing

Multi-channel marketing is all about choice. This type of marketing approach involves indirectly and directly interacting with members using a combination of channels, such as direct mail, websites, email, mobile, mail order catalogs, etc. The essential aspect is recognizing the member’s preferred channel of choice and using that to the advantage of promoting your organization.…

The Difference Between Cross-Channel, Multi-Channel, and Omni-Channel Marketing

Marketing has changed a lot over the years. Society is extremely reliant on computers and mobile devices, which serve as our primary means of communication. The constant connection has evolved marketing tools and approaches, as well. There are better-interconnected networks and multiple channels to communicate with members. These changes have helped create three specific marketing…

Benefits of Printing-on-Demand

Print-on-demand and small-batch printing are great for many different marketing purposes. There’s a lot of flexibility with small-batch printing compared to printing in bulk. Printing in smaller quantities allows you to maintain less inventory, avoid creating more waste, provide more customized materials, and save your organization money during a marketing campaign. Geo-mapping allows you to…

The Future is Physical: Why Consumers Increasingly Want to Digitally Disconnect

Consumers are spending almost their entire day staring at a screen. Whether computer, cell phones, or TVs, digital media screens are now all-consuming. The internet is over a quarter century old, and now more people are becoming aware of digital addiction. There is a desire to stop the digital addition by breaking away from technology.…

Here’s Why Marketing Automation and Personalization Work Well Together

Marketing automation is a technology that allows automatic marketing actions. It makes it possible to quickly complete repetitive tasks. Marketing automation can be generated through emails, social media, digital advertising, and direct mail. Marketers can use marketing automation to drive their most popular leads and create customized campaigns to target ideal members. Marketing automation allows…