What is a Lettershop?

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Customizing mail for customers shows the consumer that the company is actively trying to grab their attention with marketing tools. Customization is critical because otherwise, your customers may feel like the business is lazy if the same materials are used over and over again. Repeat materials may find themselves tossed…

What is VDP?

Variable data printing is a form of digital printing or on-demand printing that involves changing the graphics, texts, or images piece by piece. In simpler terms, each piece (physical or digital) is different from one another in regards to the recipient. This method is beneficial when you have a diverse membership or group of donors and want to address each recipient differently.