Beyond “Dear John” – Importance of Digital Printing

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] When sending mail pieces to your recipients, it is important to make each piece personal and more relatable per recipient. Usually, an organization will include the recipient’s name on the mail piece or incorporate their name within the content. Nevertheless, personalization shouldn’t stop at simply writing “Dear John”. With digital…

Importance of the Direct Mail Call to Actions

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Direct mailing is an effective and versatile form of communication. An organization can customize and send mail pieces directly to existing and prospective members to inform them of updates, promotions, new donor opportunities, and more. While you’ll want to consider what type of mail piece you want to send and…

How Much Does Direct Mail Cost?

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Direct mail is a straightforward method of communication that allows organizations to communicate directly with members and market their brand. Though one of the more traditional methods of marketing and outreach, direct mail excels in communication due to its versatility. Direct mail can range from a classic package to a…