Making it personal gets your audience’s attention

Individuals are more inclined to support organizations that share their values and actively engage with them. When interacting with current and prospective members, organizations should strive to be appealing in every way, from their marketing campaigns, to their welcome kits, to their future announcements and offers. When an individual decides to support your organization, it…

Making It Personal Builds Brand Affinity

There are currently 1.5 million non-profit organizations registered in the United States. So, when it comes to marketing to current members or trying to reach new donors, one of the most effective methods is making a personal connection with your targeted audience. People are less likely to stop supporting a non-profit if they feel a…

How personalization can help improve the customer experience?

Connecting with your members is important to show how much your organization values their support. Giving your members an individualized, positive experience can help show them that they are not just another number or dollar to your organization. When a member gives their support to an organization, whether it is through regular donations, going to…

Importance of Segmentation and Hyper-Targeted Messaging

Segmentation and hyper-targeted messaging are essential to all organizations. Without these, messages and information would go to many people who may not share the same interest in the organization’s message. When it comes to advertising and communicating, organizations will benefit more by finding like-minded people who partake on a journey with an organization because of…