Importance of the Direct Mail Call to Actions

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Direct mailing is an effective and versatile form of communication. An organization can customize and send mail pieces directly to existing and prospective members to inform them of updates, promotions, new donor opportunities, and more. While you’ll want to consider what type of mail piece you want to send and…

How Much Does Direct Mail Cost?

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Direct mail is a straightforward method of communication that allows organizations to communicate directly with members and market their brand. Though one of the more traditional methods of marketing and outreach, direct mail excels in communication due to its versatility. Direct mail can range from a classic package to a…

What is a Lettershop?

[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Customizing mail for customers shows the consumer that the company is actively trying to grab their attention with marketing tools. Customization is critical because otherwise, your customers may feel like the business is lazy if the same materials are used over and over again. Repeat materials may find themselves tossed…